Every organization these days uses 5 modes of customer engagement:
YouTube
Instagram
WhatsApp
Snapchat
TikTok
Except TikTok, the factor of engagement quadruples if you account for the order from descending 4 to 1.
We have to use next-generation tools to engage, not some outdated design software that someone in the 1980s or 1990s would appreciate.
I can show my "Policing" act here… if you allow me… which would result in me sharing the AI video and advanced editing work.
But it will sound arrogant to say to an organization, “Why are you not doing this?”
Legal terms will come into play and sound like, “Without using AI, without leveraging influencers, we are not in liberty to alter anything.”
Ultimately, they just want to milk money from every so-called “creative” idea.
By doing this, I will be angry and disgusted… and will start to check every penny spent on this useless piece of video that everybody wants to make money out of.
Some small-time influencer, struggling to make ends meet, will come to me.
I checked with one such firm and its founder… seems they have explored the local market and milked it without much international outreach. I think they are reasonably good for their age and experience. But talent-wise, they are pretty old school.
People are mostly from Tier 2 cities, doing small video editing and website SEO work as their main business.
My life is built on a chain of events that are predestined for me to meet those people who are going to help me in the future.
When I met an industry veteran in 2015, we were seeking investment and opportunities to collaborate.
He was genuine and kind enough to tell me and my then co-founders to our face: “You are not the right team to work on big projects.”
Little did I know, that became my drive to understand what they were doing differently than me.
I am like the guy in the hot seat of Slumdog Millionaire. I just know the answers to the questions which are learned by experiences.
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